All successful eCommerce websites have a clear, achievable online marketing budget.

1. Know your current R.O.I. - for both short & longer terms - then set realistic improvement goals.


2. Update your online marketing plan to achieve a new R.O.I. target.


3. An online marketing plan should include actions for both short term (digital marketing) and longer term (ongoing brand building) improvements.


4. Consider actions for Short Term results including, Google Pay per Click (P.P.C.) advertising, etc.


5. Decide and implement actions for long lasting improvements including the ease of finding your website, providing an improved online shopping experience and reasons for people to return to your site.

A full discussion of these improvement options can be seen on our pages for Online Shopping, Digital Marketing, Branding and Web Development